APP DEVELOPMENT BRIEF — APPRO DIGITAL
https://appro.digital/blog/app-development-brief

Use plain language. Leave unknowns as questions. There is no need to include passwords, customer records or other private data.

1. BUSINESS AND CONTACT
Business or working app name:
Who will make decisions and give feedback?
Best contact:

2. THE PROBLEM
Who is the app for?
How do they do this today?
Where does that process become difficult?

3. THE MAIN JOURNEY
Describe one task from start to finish:
What should happen if it fails, changes or is cancelled?

4. FIRST RELEASE
Essential features, in priority order:
Features that can wait:
How will we know each essential feature works?

5. PEOPLE BEHIND THE APP
Who needs to manage content, bookings, customers or reports?
What should each role be able to see and change?

6. EXISTING SYSTEMS AND DATA
Booking, payment, membership, CRM or other tools already in use:
Which system is the main record for each piece of information?
What needs to move into or connect to the app?
What is still unknown?

7. PLATFORMS AND DESIGN
iPhone, Android, web, or advice needed:
Accessibility or offline requirements:
Brand assets or designs available:
Reference apps, with what you like about each:

8. BUDGET AND TIMING
Available build budget or range:
Budget for running the app after launch:
Target launch date and the reason behind it:
Dates when your team can review work:

9. LAUNCH AND HANDOVER
Who will manage the app after launch?
What help is needed with store submission, accounts and training?
What should be agreed about source code, design files, account access and support?

10. SUCCESS AND OPEN QUESTIONS
What behaviour or result would make the first release worthwhile?
How will you measure it?
What do you need the developer to help decide?

Ready to discuss it? https://appro.digital/contact