Privacy policy

Last updated: 18 October 2026. Appro Digital ("we", "us") designs and develops iOS and Android apps for UK businesses. This policy explains how we handle personal data on appro.digital.

What we collect

• Details you submit through our contact form or by email: name, business name, email address, phone number, and anything you include about your business and project.
• Advertising measurement data via Google Ads and the Meta Pixel, only if you accept cookies.

Cookies and consent

We use Google Ads conversion tracking (gtag.js) with Google Consent Mode v2, and the Meta Pixel to measure our Facebook and Instagram ads. All advertising and analytics storage is denied by default. No advertising cookies are set unless you click Accept on the cookie banner. Your choice is stored in your browser and you can change it by clearing site data.

How we use your data

• To respond to enquiries and scope projects.
• To measure whether our advertising leads to enquiries (with consent only).

Legal basis

Legitimate interest for responding to enquiries; consent for advertising cookies, in line with UK GDPR.

Sharing

We do not sell your data. Form submissions are processed by Netlify, our hosting provider. Measurement data is processed by Google and Meta under their terms. Email is handled by our email provider.

Retention

Enquiries are kept for as long as needed to manage the relationship, then deleted.

Your rights

You can request access, correction or deletion of your data at any time by emailing contact@appro.digital. You can also complain to the ICO (ico.org.uk).