Pricing

Simple, fixed prices. Published, not hidden.

Every Appro build is a fixed price agreed before we start. Pick the app you need today and grow into the next one when you’re ready.

Fixed price, agreed up front
You own the code
No hourly billing

Best for testing an idea

Starter App

iPhone + Android

£2,495one-off

A polished first version to put in front of real users.

Live in about 4 weeks

What’s included

iPhone + Android app
Custom design in your brand
One core feature, done properly
Push notifications
App Store and Google Play launch

Best forFounders who want to test an idea with real users before investing more.

Discuss the Starter App

Full App

Complete build

£5,495one-off

A complete, properly built app your customers sign up to, pay through and come back to.

Live in about 6–8 weeks

Everything in Starter App, plus

Customer accounts and logins
Payments, subscriptions or bookings
Admin dashboard to manage users and content
Multiple core features working together
Profiles, messaging or in-app content
Automated emails and notification journeys
Analytics to see what customers use
Connected to the tools you already use

Best forBusinesses ready to launch a complete app that earns, books or retains customers.

Discuss the Full App

Best for ambitious, complex builds

App + Platform

Custom scope

from£8,495one-off

Your app plus a full web platform, built for marketplaces, multi-user systems and AI.

Scoped on a free call

Everything in Full App, plus

Web platform alongside your app
Marketplaces with buyers and sellers
Multi-user roles and permissions
Advanced AI features
Custom backend and database
Third-party and API integrations
Built to scale to thousands of users
Free strategy call to scope it properly

Best forMarketplaces, multi-user platforms and AI products built to grow.

Discuss the App + Platform

Good questions

Pricing, plainly answered.

Why do you cost less than other agencies?

We’re a small UK team. There are no account managers, no office overheads and no hourly billing, and you work directly with the person building your app. That’s where the savings come from, not from cutting corners.

Will the price change?

No. The price is fixed once the scope is agreed. Extras are only quoted if you ask for new features.

What’s not included?

VAT, the Apple developer account ($99 per year) and the Google Play developer account ($25 one-off). These are paid directly by you.

Do I own the code?

Yes. You get a full handover of your app and its code.

Not sure which fits? Let’s talk.

Book a free 20-minute call and we’ll tell you honestly which build makes sense.

Book a free call