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Guides & Insights
Honest guides on custom iOS apps for gyms, coaches and fitness brands.
How much does it cost to build an app in the UK?
The honest numbers for 2026 — agency vs freelancer vs app builder — what moves the price, and how to budget for a first version you actually own.
7 min read →MVP app development in the UK: launching a first version for under £10k
What to cut, what to keep, realistic timelines, and how founders get a real app in front of users without burning an agency-sized budget.
6 min read →App builders vs custom app development: which should your business choose?
No-code builders look cheap and custom looks expensive. Over three years the maths flips — here is when each one is genuinely the right call.
6 min read →How much does it cost to build a gym app in the UK?
The honest answer, what drives the price up or down, and how the maths compares with renting a white-label app.
6 min read →Custom gym app vs white-label: which should your gym choose?
An honest comparison of the two routes, including when a white-label app is genuinely the right call.
7 min read →How long does it take to build a fitness app?
Realistic timelines by scope, and the things that actually cause app projects to run late.
5 min read →Should personal trainers have their own app?
When your own app genuinely pays for itself as a PT or online coach, and when it honestly doesn't.
6 min read →Ready to build your own app?
A 20-minute call. You'll leave knowing exactly what your app would cost and how long it would take.
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